Eight years of professional book marketing, grounded in strategy, built on respect for the writer, and focused on reaching the readers who matter most.
I am a professional book marketer who has spent the last eight years helping authors navigate the complex, often overwhelming work of promoting their books. My focus is practical and specific: build thoughtful marketing campaigns that place a book in front of the readers most likely to engage with it.
Over the years I have worked with more than 150 authors, promoted over 400 books across a wide range of genres, and helped 20 authors reach bestseller status within their categories. These numbers represent many quiet months of research, campaign testing, outreach, and refinement. There are no shortcuts.
What drives my work is a genuine respect for authors. Writing a book is an enormous undertaking. Marketing one well is a different craft entirely, and I treat it with the same seriousness the writer brought to the page.
Get in touchThese are the principles that guide every campaign I take on, every author I work with, and every decision I make on behalf of a book.
Every book carries years of work behind it. I approach each project with the care and professionalism that work deserves, and I treat every author as a partner in the process.
I will never promise bestseller status, guaranteed reviews, or results that no marketer can honestly deliver. What I can promise is strategic, careful, transparent work.
A book succeeds when it reaches the right readers, not just more readers. My campaigns are built around audience precision, not vanity metrics.
I explain decisions in plain language, share progress openly, and keep authors informed without burying them in jargon or inflated reports.
Good book marketing is slow, specific work. I prefer sustained, well-researched effort over aggressive tactics that fade as quickly as they arrive.
A book's life does not end at launch. I plan for backlist visibility, series growth, and the author brand that will carry the next book, and the one after that.
Every project begins with careful research and ends with practical action. The steps below outline how I typically approach a new campaign.
Every project begins with the book, the author, and the goals. I spend time understanding the story, the genre, the voice, and the reader it is written for.
I study comparable titles, audience behaviour, platform data, and discoverability signals to build a clear picture of where the book can gain traction.
Campaigns, assets, outreach, and listings are developed to a consistent standard, with careful attention to creative quality and audience relevance.
Performance is monitored, results are shared honestly, and strategies are refined based on what the data and the readers reveal over time.
A book finds its readers through visibility, and visibility is built. It takes a strong cover, a sharp description, a listing that works for search, advertising that speaks to the right audience, outreach that respects the people it reaches, and the patience to let steady work produce steady results.
That is the work I do. Not noise. Not shortcuts. Not promises I cannot keep. Just careful, considered marketing built around each author's book and the readers waiting to discover it.
If any of this speaks to the way you want your book marketed, I would be glad to hear from you.
Whether you are launching a new title, reviving a backlist book, or planning a long-term strategy, I would be glad to learn about your project and see how I can help.