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A Complete Range of Book Marketing, Thoughtfully Delivered.

From branding and design through advertising, reader outreach, discoverability, and long-term campaign management, these are the services I offer to authors at every stage of their publishing journey.

Beautifully designed hardcover books arranged on a wooden desk

I. Category One

Book Branding & Creative Design

Before a book can be marketed, it needs a strong visual identity. This category focuses on the design assets and branding materials that shape how readers encounter a book for the first time, from its cover and promotional graphics to the author brand that surrounds it.

Strong branding helps a book look professional, signal its genre clearly, and stand alongside the best titles in its category. It also gives advertising campaigns, social posts, newsletters, and retailer listings a consistent and recognisable look.

Book Cover Design and Redesign

Book Mockup Design

Promotional Graphics

Book Launch Graphics

Author Branding

Book Description Optimization

Author Biography Development

Amazon A+ Content Design

Book Trailer Creation

Short Promotional Videos

II. Category Two

Book Promotion & Advertising

Paid advertising is one of the most reliable ways to place a book in front of new readers, provided the targeting, creative, and strategy are handled with care. This category covers the full lifecycle of a book promotion, from launch campaigns to backlist marketing and ongoing optimisation.

Campaigns are planned around the book's genre and audience, with careful attention to budget efficiency, platform performance, and the quality of the creative being tested. The goal is steady, measurable progress rather than short bursts of attention.

Marketing performance charts on a laptop screen

Amazon Ads Management

Facebook and Instagram Advertising

Paid Promotional Campaigns

Book Launch Promotion

Preorder Campaigns

Discount and Free Book Promotions

Backlist Promotion

Book Series Promotion

Audience Research

Advertising Creative Development

Campaign Monitoring and Optimization

A warm gathering of readers in conversation

III. Category Three

Reader Outreach & Audience Development

Readers are at the heart of every successful book campaign. This category focuses on connecting a book with the communities, bloggers, reviewers, and newsletters that already serve engaged readers in its genre.

Outreach is handled with care and respect. Every contact is intentional, every pitch is tailored to the recipient, and every strategy centres on building genuine reader interest rather than inflating surface-level metrics.

Book Blogger Outreach

Book Influencer Outreach

Reader Community Outreach

Book Club Promotion

Newsletter Promotion

Email Marketing Campaigns

Advance Reader Copy Campaigns

Ethical Review Outreach

Reader Engagement Strategies

Newsletter Development

Reader Retention Strategies

Genre-Specific Audience Targeting

IV. Category Four

Amazon & Book Discoverability

Amazon and other retailers are where most readers decide whether to click, read a sample, or buy. This category focuses on the technical and editorial work that improves a book's visibility within search results, categories, and recommendation systems.

Careful keyword research, well-chosen categories, and a clear book description can transform how a book performs, often without any additional advertising spend. These foundations matter for every author, from new releases to long-running backlists.

A reader browsing books in a well-lit bookshop

Amazon KDP Listing Optimization

Book Keyword Research

Amazon Category Research

Book Metadata Optimization

Amazon Author Page Optimization

Book Description Improvement

Retailer Listing Optimization

Book Pricing Strategy

Search Visibility Improvement

Goodreads Discovery Strategy

Book Discoverability Research

A writer's workspace with a laptop, notebook, and warm lighting

V. Category Five

Author Brand & Digital Presence

An author's long-term success depends on more than a single book. This category focuses on the digital platform that surrounds an author's work, including the website, email list, and public profiles that readers rely on to find and follow them.

A clear, consistent author brand helps readers recognise an author across every touchpoint, supports future releases, and creates a foundation that strengthens with every book published.

Author Brand Positioning

Author Website Development

Author Platform Development

Author Profile Optimization

Email List Development

Reader Engagement

Content Marketing

Brand Consistency

Online Visibility Planning

VI. Category Six

Publicity & Media Outreach

Publicity extends a book's reach beyond paid advertising, placing it in front of engaged audiences through literary media, podcasts, interviews, and written features. This category focuses on thoughtful outreach to the right publications, hosts, and journalists for each book.

Media coverage builds credibility, supports discoverability, and introduces an author to readers who might never encounter the book through advertising alone. Every campaign is tailored to the book's genre and the author's preferred style of engagement.

A podcast microphone on a desk ready for a recording

Press Release Development

Literary Media Outreach

Podcast Outreach

Author Interview Outreach

Guest Article Opportunities

Literary Publication Outreach

Digital Publicity Campaigns

A strategic planning session with notebooks and a calendar

VII. Category Seven

Marketing Strategy & Campaign Management

Strong marketing begins with a strong plan. This category focuses on the strategic work that shapes a book's visibility over weeks, months, and years, from the first announcement through launch and into the long tail that follows.

A well-developed strategy brings clarity to every decision. It defines the audience, selects the right platforms, sets realistic milestones, and gives every piece of promotional work a clear role within a larger plan.

Full Book Marketing Strategy

Book Launch Planning

Post-Launch Marketing

Competitor Research

Reader Demographic Research

Genre Research

Campaign Planning and Calendars

Performance Monitoring

Campaign Analysis

Marketing Reports

Book Visibility Audits

Long-Term Marketing Planning

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